To consumers and businesses throughout our market area, the SunTrust logo is immediately recognizable — the graphic face of a brand expressed in the phrase "How can we help you?" More than a tagline, this is a promise that SunTrust listens.

We help our customers by listening and responding in a friendly and approachable manner. That's how we speak to them in person, and it's something we want to communicate in every ad, flyer, or customer letter. Listening to the customer's needs and goals is the first step in creating a relationship that lasts for a lifetime.

As a SunTrust Mortgage sales professional, you'll find that the look and feel of our brand help reinforce our reputation as lenders with an extremely strong commitment to customer service. In our promotional support, we strive to educate your customers and prospects about our uniquely beneficial combination of "big bank" resources and "community bank" personal service.

But in the final analysis, brand-building is up to our people — to mortgage professionals like you, who bring talent, energy, and expertise to their jobs every day and are the standard-bearers of our brand name.