Full-service Marketing

At SunTrust Mortgage, Inc. we have a full-service marketing team dedicated to meeting the needs of our sales force. Whether it's personalized Loan Officer websites, brochures, postcards, flyers, advertisements or email marketing — our professional, customized marketing solutions deliver proven results. As a new hire, you'll have all the support you need to enter the marketplace and search for new clients.

Continuity Loyalty Program — Marketing Targeted to Clients, Business Partners and Prospects

The Continuity Loyalty Program is the cornerstone of SunTrust Mortgage Marketing. It is a relationship building direct marketing and lead generation program designed exclusively for SunTrust Mortgage LOs. The program features several components such as a quarterly newsletter, greeting cards, email marketing templates and much more that position you as the relationship manager in the minds of your clients, prospects and business partners! The program not only produces leads from your current customers, but it works hard to generate new referrals as well.

Preview Continuity Marketing Samples Here

The SunTrust Mortgage Marketing Library — Tools Available to Help You Attract Leads and Close Loans

LOs have direct access, day or night, to the entire SunTrust Mortgage Marketing Library through the corporate intranet site. LOs can view and order marketing ads that have been pre-approved by our Legal and Compliance departments. A variety of mortgage product flyers are available for you to customize and print right from your desktop. We'll help you promote your services and capabilities with the following tools:

Preview Marketing Library Samples Here

Loan Officer Websites
Feature customizable content with free publishing and maintenance. Your website is your 24/7 sales assistant.

Advertisements
Build recognition in your market place with customized ads! Design services are free and marketing will take care of all required legal and compliance approvals!

Promotional Flyers for Consumer, Builder & Realtors
Print professionally designed and personalized marketing flyers from your desktop to promote a product, advertise an event or market to your business clients. You can even co-brand flyers with your Realtors® and Builders, too! Design services are free and marketing will take care of all required legal and compliance approvals!

Open House Flyers
Our Open House Flyer system is at your beck-and-call 24 hours a day! Create professional listing flyers with financing scenarios, property photos and contact information for both you and your Realtor®/Builder with ease.

Loan Officer Postcards, Brochures & Announcement Cards
Create and mail professional looking marketing materials through our Print on Demand system.

Email and Online Marketing
Build your online presence through web banner ads that are linked to your personal Loan Officer website, or utilize our simple email marketing tool through the tools program to keep your name in front of your clients and referral sources.

Signage
Indoor and outdoor signage solutions — from window and wall static clings to car magnets and yard signs — we'll help you customize a sign to meet your needs!

Premium Items
Purchase branded premium items from our stocked company store, or choose an item to customize — either way premium items remind your clients that you are here to help!

Events
Whether you need to reserve a tradeshow booth for an event or need supplies for an open house — you'll be able to find the materials you need on the Marketing Library!

Client Thank You Kits
Are automatically mailed to your clients who have purchased a home or refinanced after closing! Relationship building at its best!